Nordeus

Nordeus is a Belgrade-based mobile gaming company valued at over $320 million and the studio behind Top Eleven, the world's most popular football management game with over 100 million registered users.

With 80,000+ LinkedIn followers, they needed social media visuals that went beyond their existing brand guidelines, something bold, unexpected, and scroll-stopping that could match the scale of their audience.

The concept centered on a single idea: We are growing. The word "in" was replaced with the LinkedIn logo, letting one visual say it all. Supporting graphics used oversized typography that broke out of the frame, making growth something you could literally see.